2025-01-02 Ziggy@ahma.asia Uncategorized
From October 12 to 14, 2024, Salon International 2024 returns to ExCeL London for three days of hairdressing education, inspiration, and an exhibition featuring 100 leading professional brands. The event attracted over 5,000 visitors from around the world, solidifying its status as a must-attend event for salon professionals, freelancers, and students. Salon International continues to provide an unparalleled platform for education, communication, and inspiration, and this year’s event did not disappoint. Attendees took advantage of special offers and experienced cutting-edge products firsthand.
In addition to retail promotions, the event’s live stage drew significant attention, showcasing iconic hairdressing figures demonstrating creativity and technical skills. Teams from SACO, MAHOGANY, RUSH, SASSOON, and TONI&GUY shared the latest trends and techniques, creating some incredible styles on stage that left attendees with unforgettable experiences!
This year’s International Salon Exhibition also included a beauty exhibition section, notably featuring a special exhibition area—The China Hair Exhibition Area—highlighting impressive Chinese hair brands. This marked the first time that Chinese hair brands organized such a large participation in an international salon exhibition, opening an international channel for “Made in China.” International brands also took this opportunity to promote new products, attracting many hairdressers to purchase on-site and driving brand sales.
